Not all are numbers in the business world. For years the MBA focused on the quantitative part of the Executive Education, i.e. in the figures, but in recent times also begin to take care of the part that has to do with communication, especially written, at the request of the companies themselves.
The MBA are eminent mathematical and statistical. Not in vain subjects in accounting and finance are the most important. For this reason, graduates are accustomed todealing with figures and speak with numbers naturally, although unfortunately not the case when it comes to express themselves in words.
If the MBA quantitative skills are your strong point written communication is one oftheir weaknesses and the main complaints from businesses that hire this type of employee. The most common complaints include taste for the digression of the graduates, their language sometimes too pretentious or their email too informal.
These protests don't seem unfounded, especially his serve to the media in the editorial of the GMAT has fallen from about six 2007 4.7 to the 4.4 in 2010. From the Graduate Management Admission Council, company in charge of managing the test foradmission to the MBA, explain that measure the quality of the writing is complicated, but they point to an increase of international applicants as a reason for the decline in the notes. And it is that in just three years, this type of candidates has grown 35%. But the problem may go beyond and actually be the reflection of a general trend in secondary and university education: the lesser emphasis on writing.
Which leaves no doubt is that the MBA should improve the quality of their texts andthus are expressing it is business to business schools. Some such as the Wharton School have already taken letters in the subject and pose bending their communication course up to twelve classes from 2012. In this sense, the last fall all first-year students competed in a mandatory writing contest that already has become a fixed withinthe curriculum of the Centre.
Simon Graduate School of business they want to tackle the problem of the ability ofexpression of their students by hiring two experts, while at Northeastern University'sCollege School of Business students work are punctuated by the Professor and an expert in writing.
The key in many cases happens because students unlearn the walked path. The language of the business tends to be too bombastic and sometimes even incomprehensible to a citizen standing. One of the most common errors is the use of words in disuse or more complex rather than simple expressions. Thus, for example, an Executive may prefer 'housing' "home" or "City" to "City".
Some strategies that schools begin to implement to combat the problem are committed to simplicity. In the kind of Marketing and value of consumer of Northeasternone of the exercises is ask students to write an email with less than 150 words able to convince your executives to implement a concrete strategy of marketing and pricing. The percentage of success is very high.
This inability to properly express themselves through writing accompanies the MBAafter leaving school. While graduates are able to handle and understand the numbers not always they are able to communicate them properly or comprehensible. Angela Rassi, Director of marketing at General Mills (the company that hires about 50 MBAs annually) explains it as follows: "The new hired MBA tends to talk about his analytical methods to demonstrate that they are good at their job, but what we really want is to talk about the implications of research conducted".
In the background, part of the problem lies in that the MBA must adapt their language a multitude of very different audiences. The best example are the investment banks, where graduates should write to clients of all kinds and obviously, it is not the same refer a person with euroinnova in economy than to a self-taught on thesubject.
In some areas such as the consulting new employees may not write business proposals until they have not perfected his literary skills, what clearer than any other example talks about the quality of the written expression of the MBA.
And of course, part of the issue is that many of the own MBA still do not see the importance of knowing how to write properly. Until this does not change or the schools begin to make this type of skills most important within their curriculum will continue seeing how proud MBA commit errors of spelling or way sometimes